Rockster establishes an entirely new standard of dog food not only in calibre of ingredients but in dog nutrition. So much so, that it is the first dog food in the world to have been classified as a “Superfood for Dogs” in its own right by the former chair of the Nutrition Committee of the German Pet Food Confederation. Specifically, Rockster has been classified a superfood due to the combination of antibiotic free meat with nutrient dense fruits and vegetables and the natural prebiotic effect of the fermented Jerusalem artichoke concentrate.
The Meat:
• Rockster contains up to 87% of not just human-grade, but certified bio-organic* meat free from any exposure to pesticides, antibiotics, growth hormone, steroids and chemicals. Only the filet, muscle meat and specific vital inner organs are used – NO OTHER PART OF THE ANIMAL AND NO CRUCIALLY NO MEAT PASTE. That is important because the quality of the meat is actually a big deal and we can guarantee nothing harmful or undesirable went into even the ingredients of the ingredients. We can also 100% guarantee that each recipe is single protein, crucial for preventing and coping with allergies.
• Animals have been raised humanely and are certified to have only been fed biologically approved feed or grass.
• The nutrient profile of this meat is significantly higher than GMO or non-Organic sources it also is much more palatable and dogs go crazy for it!
“Superfoods”:
• Superfoods are natural plant foods with an elevated nutrient content versus grains or the humble white potato. In many cases they have been proven to have many beneficial health effects.
• All plants, fruits or vegetables they too are certified to have grown free from exposure to chemicals and pesticides in the most stringent zero tolerance regulation in Germany by 3 different regulators.
• When we say we contain superfoods, we really do include them in sufficient qualities to really make a difference to your dog’s health. It is not for marketing gimmicks. Importantly each recipe has been carefully created so they work together to enhance the potency of the nutrients within the superfoods.
• As a result the ANTIOXIDANT VALUE of Rockster is believed to be the highest in the world of any commercial pet food. Our formulas average at over 2000 antioxidant units (ORAC value)*. This is up to 20 times normal pet foods. Inulin is a prebiotic indigestible fiber which increases nutrient absorption as well as engendering the growth of microbes in the gut to preserve a healthy gut “microbiome”. Rockster recipes contain no grains, gluten, preservatives
• Rockster recipes are all prebiotic. Importantly each recipe contains fermented Jerusalem artichoke, which is a rich source of inulin. Aside from being a proven prebiotic for dogs, inulin enables the short digestion process of the dog to absorb many more of the nutrients they would otherwise do as well as nurturing the microbes in the gut microbiome.
• The dog eats the high levels of plant based superfoods in a way many might reject in home cooking – the taste of the completely natural muscle and organs mean they do not realise they are eating eg spirulina!
• It would be impossible to replicate sourcing these ingredients in US supermarkets and very difficult (and time consuming!) to try and cook the recipes at home.
Production Process:
• Certified by USDA LACON, ABCERT and the Organic Food Federation. Importantly this ensures there is zero risk of contamination from materials that have been exposed to chemicals, antibiotics or anything nasty, including pre-bought MEAT PASTE (this is never single protein and contains parts of the animals unsuitable for consumption eg the horns and wool).
• Nutrients are preserved through gentle poaching from raw in the can which not only destroys harmful bacteria prevalent in raw food, but enable dogs to absorb the nutrients in the vegetables. They can’t do that if they are raw.
• The anaerobic cooking process ensures no exposure to oxygen (and therefore oxidisation of the nutrients during the cooking or freezing process).
“Mechanism of Action”:
• The food has a unique mechanism of action once inside your dog leading to its certification as a superfood in its own right. Different combinations of nutrients in each recipe enable them to have health USPs specifically targeting the problems dogs face as they get older. As a result the immune system of your dog is given a holiday and allowed to draw on the elevated levels of nutrients and natural medicinal substances to start to undo some of the consequences of lower quality foods and toxins. They will also LOVE the completely natural taste and, after all, eating should be one of a dog’s great pleasures in life!