At Rockster we believe our dogs ROCK, and what they eat is the single most important decision they trust us to make for them. We are what we eat is as true for dogs as it is for us and we have an absolute right to know exactly what is in the food we are buying! What started with a magical street dog capturing our hearts on our honeymoon in 2004, has now become a passion to leave no stone unturned to offer loving pet owners like us, the choice of giving the “best of the best” to their dogs to enhance their lives in every way. To offer the ability to feed, or superboost other foods, with the highest calibre of complete and organic food to their dog, without having to cook and source the ingredients themselves or fill their freezer with dog food whose nutrient value is diminishing each day. We believe in the natural powers of superfoods and the extraordinary healing potential they offer both us and our dogs. We also believe in reinventing the can, because convenience should not necessarily involve compromise! See more about our unique cooking process here.
We have a pervasive belief that quality is everything, especially in what we eat. Accordingly, Rockster products are made with more than just “human grade” ingredients, ours are certified to be free of any exposure to antibiotics, chemicals, growth hormones, pesticides, and steroids. The resulting bio-quality recipes taste like no other whilst nurturing the gut microbiome, promoting health at the cellular level rather than set it to work processing chemicals and allergens.
We believe that transparency is vital - you have the right to know precisely what your beloved dogs are eating. This is why each Rockster product has the full ingredients list completely itemised and accounted for. We even tell you EXACTLY which parts of the animal we use.
Our bio-certification guarantees not only the quality and purity of our ingredients, but also what the ingredients have eaten or been exposed to. It is proof that none of these ingredients have been compromised and that there is no risk of contamination by anything else in the production process.
It is widely accepted, in many cases with clinical evidence, that certain foods with elevated nutrient content commonly referred to as “superfoods” for humans have amazing health benefits for dogs too! Rather than using fillers, Rockster products are enhanced with bio-organic plant-based superfoods certified to be free from any exposure to pesticides. These are added in scientific combinations and meaningful quantities to make a real difference to your dog’s health. All Rockster products are also prebiotic as they contain inulin from fermented Jerusalem artichoke concentrate. This powerful superfood and organic prebiotic aids nutrient absorption in the digestive tract as well as nurtures the gut microbiome of your dog.
Crucially, unlike most other commercial pet foods, Rockster Superfood is gently poached from raw in the air-tight BPA free can at the lowest possible temperatures, mirroring sous-vide cooking methods. Sous-vide is French for “under vacuum” and is used by Michelin chefs to maximise the taste of food as well as ensuring nutrients and fatty acids are not lost to cooking water. The first time these ingredients meet oxygen is when the can is opened, unlike most fresh or frozen foods which lose nutrients both in the cooking and storage process. Other canned pet foods have been cooked or heavily processed multiple times before being sterilised at high temperatures in the can.