For us humans it is a good thing to have a treat. An evening in the star restaurant, an overnight stay in the boutique hotel, a smart bag, a massage ... through things like this, life is only worth living. Sven Ley will certainly agree with this, he also appreciates pleasure, the beautiful things of life, the luxury. The animal friend goes however still further. For him, dogs, or, more generally, all animals, have a right to luxury. From a vision, a vision, a vision of a project - and a project with The Rockster now the best, healthiest and most delicious dog food imaginable.